Slow Sales for Stephenie Meyer’s BREE TANNER

Publisher’s Weekly is reporting that Stephenie Meyer’s latest book, The Short Second Life of Bree Tanner (Read The Review Here), is selling poorly at independent bookstores.

PW talked to independents all over the country who reported slow sales and they believe that the ability to read the book free online at BreeTanner.com is to blame. They also feel like the publisher hasn’t done much to promote the book and that many customers aren’t even aware of it.

However, Little, Brown reports that they sold more than 350,000 copies of the book in the first two days of sale. So apparently the book is selling, just probably through Amazon and other online stores.

Interestingly, Little, Brown says that only 15,000 people have read the book online. I would have expected that number to be much, much higher. In fact, it’s so low that I would guess that the online version isn’t eating into sales as much as everyone thinks.

Just for some perspective, Stephenie Meyer released The Short Second Life of Bree Tanner as a way to thank her fans. It’s a short story (less than 200 pages) about a character from Eclipse that even diehard Twilighters barely remember. Now if the book was about Edward and Bella, I think it would be flying off shelves.

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