Study Finds Slower Reading on iPad and Kindle

A new study conducted by Jakob Nielsen found that it takes longer to read ebooks on the iPad and Kindle versus a regular printed book. There was no statistical difference in reading speed between the iPad and the Kindle.

The study consisted of 24 participants who were given a short story by Ernest Hemingway to read. Hemingway was chosen because “his work is pleasant and engaging to read, and yet not so complicated that it would be above the heads of users.” The results showed the iPad at 6.2% lower reading speed than the printed book. The Kindle measured at 10.7% slower than print.

I have to say that I’m really surprised by these results. I would have expected the results to be the same because I’ve found reading the Kindle to be almost exactly like reading a regular book. There is a little bit of a lag between hitting the button to turn the page and the new page coming up, and I wonder if this could account for the slowness.

I’m curious about what everyone thinks of this study? Does it bias you against ereaders?

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