Kobo eReader Price to Drop to $99 by December?

The New Yorker is reporting that the Kobo ereader, sold by Borders, could see a price drop from $149 to $99 by Christmas. Their reporter recently attended a Kobo event and says:

I was playing fly on the wall at a company party thrown by Kobo, a.k.a. “The Kindle Killer.” Founded in Canada and now partially owned by Borders, Kobo is perhaps the scrappiest and most focused player in the e-book war. Its online store has a vast and rapidly expanding catalogue of e-books that can be read on almost any mobile device (notable exception: the Kindle). And its own e-reader’s simplicity and affordability (it will reportedly be down to ninety-nine dollars in time for Christmas) has spawned a cult following. In Amazon’s rear-view mirror, Kobo is quickly gaining ground.

The Kobo’s simplicity means it has relied on its low price to compete with other ereaders. However, now that you can get a Kindle for $139, Kobo is going to have to drop their price to stay competitive.

Some people are even predicting that will we see a $99 Kindle by Christmas. What do you think? Is $99 the price point that will convince you to buy an ereader?

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