Vampire Craze Nets $7 Billion

If you are sick of vampires, I have bad news for you—they aren’t going anywhere anytime soon. Not when there are billions of dollars at stake. The Hollywood Reporter is estimating that the entertainment industry has made $7 billion (yep, that’s BILLION) from selling vampire books, movies, TV shows and related music and merchandise in just the past few years.

Let’s focus on the publishing industry’s share of that $7 billion, which THR estimates is $1.6 billion. While it sometimes seems like Stephenie Meyer is solely responsible for the vampire craze, THR gives credit to Anne Rice and her 1976 Interview With The Vampire (they call her “Author Zero of this particular pop culture movement.”).

Still, the four books that make up Meyer’s Twilight Saga have sold around 100 million copies since the series debuted in 2005. That’s a staggering number when you compare it to another popular series, Charlaine Harris’ Sookie Stackouse books, which have sold 8 million copies since 2001.

THR also mentions other best-selling vampire books like The Passage by Justin Cronin, The Vampire Diaries by L. J. Smith, the House of Night series by P. C. and Kristin Cast, the Immortals series by Alyson Noel, the Vampire Academy series by Richelle Mead, and The Strain trilogy by Guillermo del Toro and Chuck Hogan.

One agent is quoted as saying, “”(Vampire books) are just growing. There is no one area in which it’s stagnating. It goes from fiction to (young adult) fiction to genre fiction — they are king.”

How did they arrive at that $1.6 billion estimate? THR figured that around 120 million copies of vampire books have been sold “at an average of $13 a copy — splitting the difference between paperback and hardcover,” which equals $1.6 billion.

With revenues reaching billions of dollars, I think vampire books are definitely here to stay. Personally, I don’t mind because I never seem to get sick of them, but I know some people are ready to move on. How about you? Do you wish vampires would just go away?

Follow me on Twitter @kristendaemons

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