Apple’s iPad vs. Amazon’s Kindle: It’s On!

I’ve seen a few news stories over the past few days that lead me to believe that the competition between Apple and Amazon for ereader market share is heating up. Amazon has recently made a push to get the Kindle into brick and mortar stores (Target, Staples, Best Buy) and it looks like Apple is doing the same. According to Engadget, there’s a rumor going around that the iPad will be in Target stores in time for the holidays. A tipster sent them a photo of a Target PDA than indicates a new product is coming to the electronics department and will cost $599. That sounds suspiciously like the iPad, right? The set date for the mystery product’s debut is October 3rd.

And then there’s Amazon’s new Kindle commercial, which takes on the iPad directly by pointing out that you can’t read it in direct sunlight. Amazon also highlights the fact that the Kindle is only $139. Check it out:

Oh yeah, it’s on! Amazon’s previous commercial (woman reading on the beach) was a much more subtle dig at Apple, but now they’ve abandoned subtlety for a more in your face approach. I’m loving the line, “I actually paid more for these sunglasses.”

So what do you think? Is this all in good fun? Or do Amazon and Apple consider each other serious competition?

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  • Janet

    hmm, I like iPad!!!
    I love my iPad. It has almost completely replaced my personal computer. For the things I do… Is is perfect! Much nicer than any CPU I have ever owned. For work, all my other computers would do a lot of things I would never use it for, and do it painfully in the process (slow, buggy, etc.). When you get down to what you do most on you personal computer… the iPad does almost all of the things an average user needs, and with a much much nicer U/I. Easy of use, fast, and efficient. The other computer manufacturers could learn a thing or two from this, but even if they do… they will probably screw-up the one they come out with by adding all the crap back in again. For entertainment, now with one of the top features of iPad — movie watching, Im totally sucked in enjoying kinds of videos and movies with iPad, though some times need in the help of iPad video converter from iFunia for lack of flash support. Ugggggg!!!!

  • Sandie

    I have both the iPad and Kindle and have to say that I read all my book on the Kindle. The screen has always been and continues to be the selling for the kindle to me. The iPad is like a computer screen, which hurts my eyes to read on especially if it’s a book. I spend enough time on the computer without having to read a book on it too. The Kindle on the other hand, has an amazing screen which is like reading paper. So until Apple comes up with a better screen, I’ll continue enjoying books on the Kindle.

    Oh and did I mention that the size of the iPad also makes it less enjoyable to read on than a Kindle?

    That said, I love my iPad, but for totally different reasons.

    Can’t wait to see what new products these two companies will come up with during this fight!

  • Tony

    Really, there is no fight in this. Based on the numbers Apple has confirmed they’ve sold over 3 million iPads, in less than a year. Amazon has only said they’ve sold “millions”, I don’t know what the means, but estimates are that they’ve sold about 2 million in 3 years.

    Beyond that, they’re not the same. iPad is a multi-function device that also has an e-reader. The Kindle is only an e-reader.

    Both are niche products. The Kindles niche is smaller though.

  • Amy

    I think it’s serious competition, and I love my Kindle so go Amazon! lol