NY Times Says Picture Books Are in Trouble


The New York Times recently ran an article declaring, “Picture Books No Longer a Staple For Children.” The author claims that picture books have fallen out of favor with parents because they are pressuring their kindergarteners and first graders to move onto chapter books earlier (“I shouldn’t let my child have this picture book because she won’t get into Harvard.”). The article also quotes publishers and booksellers who say sales of picture books have declined in recent years.

This story has been met with quite a bit of skepticism from librarians. It’s a hot topic on one librarian listserv I subscribe to, and they are not buying it for a second. Picture books are still very popular in libraries and circulate regularly. It’s not uncommon for parents to check out 10-20 picture books at a time.

One thing the librarians on my email list pointed out is that picture books are expensive—especially considering how quickly children can burn through them. Perhaps parents are buying less and borrowing more? I haven’t seen any numbers to back this up, but it does seem likely.

Or maybe they are buying paperbacks rather than hardcovers. The article says that “at Scholastic, 5 percent to 10 percent fewer hardcover picture books have been published over the last three years,” but it doesn’t mention sales of softcover books. With a hardcover picture book running around $18, it makes sense that sales favor softcover books which cost between $3-7.

Book bloggers aren’t too happy with the Times article either. Amanda Gignac of The Zen Leaf says that her quote in the article was taken completely out of context and that she has never taken away picture books from her children. There is also an interesting post on MotherReader about how the NY Times isn’t always the most relevant source (I agree, remember their article on these newfangled things called blogs?). She also suggests that maybe in this economy parents are buying less of everything that their children will quickly outgrow.

So do you think pushy parents are no longer interested in picture books? Or do you think this is much ado about nothing?

Follow me on Twitter @kristendaemons

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  • http://readalouddad.blogspot.com Read Aloud Dad

    I think that the NYT is guilty of a hasty generalization, especially as the data to support the claim is not so clear.

    It is logical that people will buy less and loan more from the library in a time of crisis, but your argument about paperbacks is also a very good presumption about what is going on.

    Reading aloud to kids remains one of the best activities that a parent can share with children – and picture books are a key pillar of reading aloud together.

    There are many good read alouds available and I’ve been reviewing them online (together with my 3y3m old twins) on my blog.

    You are welcome to check out the best selections available for your own kids at the site below.

    Read Aloud … Dad

    http://readalouddad.blogspot.com

    or on Twitter at @readalouddad

  • Ruth

    I hope it’s much ado about nothing. Parents that are barely making ends meet can’t buy books for their children. All the more reason for all of us to support our local libraries.