Barnes & Noble Unveils Color eReader


On Tuesday, Barnes & Noble unveiled the latest addition to its Nook ereaders, a full-color touch screen version called Nook Color.

The device has a 7-inch color touch display, Wi-Fi only connectivity, 8 GB of memory, and weighs less than a pound. It runs on Google’s Android operating system and allows users to listen to music, play games, and surf the web. It will retail for $249. In contrast, Amazon’s black and white, Wi-Fi only Kindle is $139.

In addition to books, Barnes & Noble says that Nook Color “customers will find an impressive and growing list of the best daily, weekly and monthly periodicals, all optimized for the device in rich color. Magazine reading is easy and engaging with full-color pages and Barnes & Noble’s exclusive ArticleView™ puts the focus on the content, customized to your favorite reading style. Periodicals, available by subscription and single copy, will continue to become even more interactive next year.”

The color display is also optimal for children’s picture books. Barnes & Noble says that Nook Color customers will “enjoy a broad and growing selection of more than 130 digital picture books – an unprecedented offering that will double before year’s end – and nearly 12,000 chapter books for children, plus exciting enhancements coming soon. Learn more at www.NOOKkids.com.”

Barnes & Noble previously allowed Nook owners to lend books, but the new LendMe™ App takes this feature even further by enabling Nook Color users to view LendMe books in their friends’ Nook Color digital libraries and request to borrow a title they’ve been meaning to read. Customers have the ability to easily lend their favorite books with friends through Facebook and e-mail, even using their imported Google® Gmail™ contacts, and recommend a title, share reading status or a quote via Facebook, Twitter and e-mail.

Nook Color is available for pre-order for $249 and is expected to begin shipping on or about November 19. Check out Nook Color today at www.NOOKcolor.com or at the NOOK Boutiques and displays in one of Barnes & Noble’s more than 700 bookstores beginning in late November. NOOKcolor, along with NOOK 3G and NOOK Wi-Fi, will also be available at Best Buy, www.bestbuy.com, Walmart and www.walmart.com, and Books-A-Million in late November.

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