MAD MEN’s Roger Sterling Gets Fake Memoir


Grove Press, an imprint of Grove/Atlantic Inc., recently announced that it will release Sterling’s Gold: Wit & Wisdom of an Ad Man by Roger Sterling on November 16. He’s the character played by John Slattery on AMC’s popular 1960’s drama Mad Men.

It’s slightly confusing for those that don’t watch the show, but apparently Sterling’s memoir was a subplot on the fourth season of Mad Men and creator Matt Weiner decided to release the book for real. The book’s actual author hasn’t been revealed.

This isn’t the first time a popular TV character has landed a book deal. As we previously reported, Glee’s Sue Sylvester is also getting a fake autobiography.

After the announcement, Sterling’s Gold quickly became one of Amazon’s bestsellers (it’s currently #59 on their sales rankings).

Synopsis of Sterling’s Gold: Wit & Wisdom of an Ad Man:

Advertising pioneer and visionary Roger Sterling, Jr., served with distinction in the Navy during World War II, and joined Sterling Cooper Advertising as a junior account executive in 1947. He worked his way up to managing partner before leaving to found his own agency, Sterling Cooper Draper Pryce, in 1963.

During his long and illustrious career, Sterling has come into contact with all the luminaries and would-be luminaries of the advertising world, and he has acquired quite a reputation among his colleagues for his quips, barbs, and witticisms. A few “sterling” examples:

You want to be on some people’s minds. Some people’s you don’t.

The day you sign a client is the day you start losing them.

Being with a client is like being in a marriage. Sometimes you get into it for the wrong reasons and eventually they hit you in the face.

Don’t you love the chase? Sometimes it doesn’t work out. Those are the stakes. But when it does work out — it’s like having that first cigarette. Your head gets all dizzy, your heart pounds, your knees go weak. Remember that? Old business is just old business.

When a man gets to a point in his life when his name’s on the building, he can get an unnatural sense of entitlement.

Remember, when God closes a door, he opens a dress.

Taken as a whole, Roger Sterling’s pithy comments and observations amount to a unique window on the advertising world—a world that few among us are privileged to witness first-hand—as well as a commentary on life in New York City in the middle of the twentieth century.

Follow me on Twitter @kristendaemons

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  • http://www.daemonsbooks.com/author/eric/ Eric

    Is it weird that I want a fake memoir too?