NOOKcolor From Barnes & Nobles Ready to Take on Amazon Kindle?


Look out Amazon, Barnes & Noble’s latest Nook Reader Tablet could pose a serious challenge to the dominance of the Kindle. The new e-reader was unveiled earlier this week in front of a crowd of impressed publishers.

The new NOOKcolor Reader Tablet was unveiled with great fanfare at the New York headquarters of Barnes & Noble on Monday. Several major publishers were on hand, including Jon Anderson who is president of Simon & Schuster Children’s Publishing. Among the major features of the new e-reader is a color screen, allowing children’s publishers to finally enter the e-book market.

Barnes & Noble’s new NOOKcolor will begin shipping around November 19th and is expected to retail for $249.

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