2010 eBook Sales Projected to Hit Almost $1 Billion


What’s cooler than a million dollars? A billion dollars. That’s what ebook sales in the United States are projected to hit in 2010, according to a new report. That number is expect to triple by 2015.

Forrester Research says that there will be 10.3 million ereaders in the US by the end of the year (up from 3.7 million last year) and that 7% of online adults who read books read ebooks.

One of the most interesting parts of the report is the breakdown of what technology people use to read their ebooks:
35% use a laptop computer
32% use Amazon’s Kindle
15% use Apple’s iPhone
12% use Sony’s ereader
10% use a netbook computer
9% use Barnes & Noble’s Nook
9% use Apple’s iPad
8% use some other ereader
6% use some other phone

Since those numbers exceed 100%, I’m guessing people were allowed to choose more than one option for the survey, which makes sense. I read ebooks mostly on my Kindle, but occasionally on my phone as well. How about you? What device do you read your ebooks on?

Follow me on Twitter @kristendaemons

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