2010 eBook Sales Projected to Hit Almost $1 Billion


What’s cooler than a million dollars? A billion dollars. That’s what ebook sales in the United States are projected to hit in 2010, according to a new report. That number is expect to triple by 2015.

Forrester Research says that there will be 10.3 million ereaders in the US by the end of the year (up from 3.7 million last year) and that 7% of online adults who read books read ebooks.

One of the most interesting parts of the report is the breakdown of what technology people use to read their ebooks:
35% use a laptop computer
32% use Amazon’s Kindle
15% use Apple’s iPhone
12% use Sony’s ereader
10% use a netbook computer
9% use Barnes & Noble’s Nook
9% use Apple’s iPad
8% use some other ereader
6% use some other phone

Since those numbers exceed 100%, I’m guessing people were allowed to choose more than one option for the survey, which makes sense. I read ebooks mostly on my Kindle, but occasionally on my phone as well. How about you? What device do you read your ebooks on?

Follow me on Twitter @kristendaemons

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  • http://amckiereads.wordpress.com Amy

    I read on my Kindle, my computer, and very occasionally my iphone :)

  • http://www.daemonsbooks.com/author/sandie/ Sandie

    I’m not surprised that ebooks are so popular. I personally have read more ever since I got my Kindle.

    Like you Kristen, I usually read on my Kindle and sometimes my iPhone. I haven’t read on my iPad yet, because I don’t find it very comfortable, but if I found myself somewhere without my Kindle and phone, I might give it a go.

    However, I never read on my computer and was surprised 35% read on their laptop. I find is so uncomfortable.