Book Publishers To Market on Smoothie Bootles


Just when you thought advertisements had invaded every aspect of your life, prepare for another front in the battle. A group of independent Swiss publishers has reached an agreement to advertise upcoming books on smoothie bottles.

Swips, the group of 22 independent publishers, reached an agreement with the smoothie manufacturer to feature poems, short stories, and book excerpts on 32 different bottles. The literary works will serve as promotions for upcoming or newly released titles.

All 32 varieties will be labeled so collectors may track and keep the unique labels. Swips will feature authors including Werner Bucher, Franz Dodel, and Katharina Faber. The text on the bottles will be printed in Bernese German, standard German, and French.

I say Ketchup bottles are next. What about you?

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