Martha Stewart and Sony To Launch Book Club

Sony and Martha Stewart are joining forces to launch a new online book club community. Each month the “Books I’m Reading” section of The Martha Blog will feature a book that Martha herself is reading, and the ebook version will also be featured in the Sony Reader store. Participants are invited to read along and share their thoughts on Twitter using the hashtag #BooksImReading.

Martha Stewart will announce her first book pick on her blog today. The author of the book will then be a guest on her show on December 6.

Through this collaboration, we have created the first book club with an emphasis on digital reading, empowering avid readers to engage digitally with the content and create a community around the central themes and issues of the books,” said Phil Lubell, vice president of Digital Reading at Sony Electronics. “We believe that this is the tipping point for digital reading with content and community uniting in the digital sphere, and the publishing industry is witnessing an evolution in the truest sense of the word.”

The launch of Martha Stewart’s book club comes during the final season of The Oprah Winfrey Show. Although Oprah has said she plans to continue her popular book club after she moves to her new network, it may be some time before her next book club selection.

What do you think about the “Book I’m Reading” book club? Will you join in?

Follow me on Twitter @kristendaemons

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