Amazon Launches Kindle eBook Gifting

Just in time for this week’s holiday shopping rush, Amazon has launched Kindle ebook gifting. Amazon customers can now give Kindle ebooks as gifts to anyone with an email address.

“We are thrilled to make it easier than ever for our customers to give their favorite Kindle book to a friend or family member as a gift,” said Russ Grandinetti, Vice President, Amazon Kindle. “We’re making this functionality available in time for the holidays to offer an easy, stress free holiday shopping option for anyone – not just Kindle owners.”

To give a Kindle Book as a gift, customers simply choose a book in the Kindle Store, select “Give as a Gift” and send their gift to anyone with an email address. Notifications of Kindle Books gifts are delivered instantly via e-mail and the recipient redeems the gift in the Kindle Store to read on any Kindle or free Kindle app.

If the recipient doesn’t want the book he/she was gifted, Amazon will allow the book to be exchanged for an Amazon.com gift card.

Kindle Books can be read on Kindle devices and free Kindle reading apps for iPad, iPod touch, iPhone, Mac, PC, BlackBerry and Android-based devices. For more information or to give a Kindle Book as a gift, go to www.amazon.com/givekindlebooks.

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