Holiday Ads – Barnes & Noble’s Nook Color vs. Amazon’s Kindle

eReaders are expected to be the hot gift this holiday season, and both Amazon and Barnes & Noble have launched TV ad campaigns for their devices.

Barnes & Noble‘s new TV commercial for the Nook Color, called “Love of Reading,” premiered on Monday. The 30-second spot will air during Glee, Dancing with the Stars, Saturday Night Live, and more, and on cable networks including Bravo, E!, Lifetime, Oxygen, and others. The ad shows people reading magazines and children’s books, highlighting the color and video features of the Nook Color. Check the commercial out below.

Meanwhile, Amazon has been airing two holiday commercials for the Kindle. The first one has people reading the Kindle is a variety of places, showing off its portability (and that it’s kid and dog proof). The second ad goes for the warm and fuzzy holiday feeling by showing a grandma giving a Kindle to her imaginative grandson. Check them out below.

So which ad do you like the best? Do any of them make you want to buy an ereader this holiday season?

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  • http://jowiki.tumblr.com Josh

    Got to say I love the second Kindle commercial. I have always loved the Kindle commercials. When it came down to it, I chose Nook however. Kindle is much better marketed. Nook is a better product. I even love the name Kindle over Nook.

    • Michelle

      I love the Kindle commercials, too, and I like my Kindle, but my friend recently got a Nook and I now covet it because it really does seem like the better product.

    • http://www.daemonsbooks.com/author/kristen Kristen

      I really love my Kindle, but I am curious about the Nook because I frequently hear Nook owners raving about the product. I’ll have to check out the Nook Color the next time I’m at Barnes and Noble.

  • http://www.daemonsbooks.com/author/sandie/ Sandie

    I love the first Kindle commercial, but that Nook commercial definitely has me curious now. It really does look great. My only problem is that I already have a Kindle, so if I were to switch what happens to all the books I have on my Kindle and invested in? That’s a big reason for me not to switch.

    Plus I’m guessing Kindle is probably going to be releasing a competing product soon anyway, so I’m most likely get that one when it comes out.

  • http://coffeeandabookchick.blogspot.com Coffee and a Book Chick

    I’ve been a fan of the Nook since I like the idea of being able to go into the store and talking to someone if I have an issue with it. I’m still not sure if I will like this type of reading over the printed page, but we shall see!