Australia Based Booktopia Joins Google eBookstore


Australian online retailer Booktopia has signed a deal to join forces with Google to sell eBooks down-under. The Sydney-based Booktopia will be the first Australian bookseller to work with Google.

Once the deal is up and running between Booktopia and Google, book lovers across the country will be able to purchase eBooks through local booksellers’ websites. The deal will be powered by Google’s eBookstore and will launch as soon as that platform is ready in Australia, which is expected to occur as early as the first half of 2011.

Publishers across Australia have already begun signing up with the program, and previous relationships are helping boost Google’s efforts with Booktopia. Google already has a good relationship with many publishers in Australia through online promotions.

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