US Makes up 75 Percent of Global E-Reader Market

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Considering how many people I know with e-readers these days, I can’t say this piece of news from Publishing Perspectives was that big of a surprise.

According to the Worldwide Quarterly Media Tablet and eReader Tracker, published by International Data Corporation (IDC). US-based Apple and Amazon are the leading global vendors of tablet computers and e-readers. Meanwhile Barnes & Noble barely beat out Sony by a nose to become the number 2 and number 3 global vendors of e-readers. That leaves Sony neck and neck with Chinese-producer Hanvon in distributing e-readers, at the number 4 and 5 spots.

The report also offered additional stats into the booming tablet and e-reader markets.

In the third quarter of last year vendors shipped 4.8 million tablets (90% of which were iPads), which represented a 45.1% increase over the previous quarter. They also shipped 2.7 million e-readers (75% of which went to the US market), which represented a 40% increase over the previous quarter.

The analysis also pointed out:

Apple is the global leader in tablets, responsible for a 87.4% share worldwide.

Amazon was the market leader in e-readers for the 3rd quarter with more than 1.1 million units shipped and 41.5% share worldwide.

Pandigital, which has a U. S. focus for its Novel e-readers with models based not only on e-paper but also color LCD technology, came in second to Amazon worldwide.

Barnes and Noble, which is currently shipping exclusively in the U. S. market, was a strong contender for the #3 position.

Sony has fallen to a distant #4 vendor with slightly more than 200,000 units shipped and 8.4% worldwide share.

China-based Hanvon edged close to Sony and effectively tied for fourth place with 8.2% worldwide share.

IDS expects the totals to arrive at 17 million tablets and 10.8 million e-readers to have been shipped in 2010. As for 2011, they are forecasting 44.6 million tablets and 14.7 million e-readers to be shipped.

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