iPad Newspaper from News Corp Coming February 2

ipad newspaper

Want to read another newspaper on your iPad? Well good news, according to Yahoo, News Corp is set to launch its long-awaited digital newspaper on February 2.

This announcement comes just two weeks after the two companies were widely expected to introduce the new product. The Daily, a digital newspaper for tablet devices, will be introduced by News Corp Chairman Rupert Murdoch and Apple Vice President of Internet Services Eddy Cue, at the Solomon Guggenheim Museum in New York. Originally Murdoch and Apple Chief Executive Steve Jobs were set to launch the Daily in San Francisco in January 19. The event was eventually postponed due to technical glitches.

The Daily will cost 99 cents per week, per News Corp executive James Murdoch. The company is taking a chance that starting a newspaper from scratch that is dedicated to tablet devices could help revive the news business. The digital-only publication will initially only be available in the United States, representing News Corp’s latest attempt to get consumers to pay for its online news and support investment in journalism. It is a strategy that is reportedly being closely watched.

There is hope among magazine and newspaper publishers that tablet devices such as the iPad and Samsung Electronic’s Galaxy Tab will spark consumer interest and revive a business that has been beset by declining circulation and advertising revenue.

For instance, many newspapers are now experimenting with models that require some form of payment to access online news as an additional revenue stream to advertising. Online advertising from newspapers represents only 11 percent of total newspaper advertising in the US, according to the latest figures from the Newspaper Association of America.

Personalized news service Ongo launched in an attempt to get readers to pay for online news, with subscription service accessible through web browsers, smartphones and tablets.

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