Apple Enforces App Store Rule – Kindle App Could Be in Trouble

Kindle Apps
Recent reports that Apple is cracking down on apps that sell content is troubling customers who frequently use ereader apps (like the Kindle app) to read ebooks on their iPhones and iPads. Apple’s rejection of the Sony Reader iPhone app and the subsequent New York Times article, “Apple Moves to Tighten Control of App Store,” are getting a lot of buzz right now. The articles says,

The company has told some applications developers, including Sony, that they can no longer sell content, like e-books, within their apps, or let customers have access to purchases they have made outside the App Store.

If Apple will no longer “let customers have access to purchases they have made outside the App Store,” that would be a major policy change, as well as a huge problem for Amazon and those of us iPhone/iPad owners who have purchased Kindle books.

However, Apple just released this statement to All Things Digital:

“We have not changed our developer terms or guidelines. We are now requiring that if an app offers customers the ability to purchase books outside of the app, that the same option is also available to customers from within the app with in-app purchase.”

If Apple intends to enforce this rule, Amazon will be have to offer books within the Kindle app, and Apple will take a 30% commission on these sales. Right now, to purchase a Kindle book on your iPhone/iPad, the Kindle app kicks you over to Safari to make the purchase on (this bypasses Apple’s commission). So will Amazon be willing to pay Apple a 30% tax on their Kindle book sales? Or will Amazon pull its Kindle app? We’ll keep you updated.

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