Twitter Propels Republished Book up Kindle Charts

Something Beginning With

I have a story to tell about a little book called Something Beginning With by Sarah Salway. This little book was originally published in 2004 and although it had a blog, this was in the days before Twitter, Facebook, and the huge word of mouth possible to achieve with them. Cut to 2010, when this little book was republished by the Friday Project. What happened, you ask? Within a week it went from nowhere to the top 250 in the Kindle charts.

How did that happen? Well, according to Publishing Talk, this is how it all went down:

Something Beginning With became available again as part of the Friday Project’s “Library of Lost Books”, then publisher Scott Pack blogged about it on The Bookseller site, and Sarah Salway blogged about how lucky she felt to get a second chance.

After that, author Neil Gaiman tweeted about it to his 1.5m followers, pushing it up to 500 in the Kindle charts. William Gibson tweeted that he was taking it and another of Sarah’s books on holiday with him and other tweeters picked up on this. It was the perfect example of how social marketing can help word of mouth.

Sarah says:

“From nothing, not even being in shops, the book went to top 250 in kindle charts. I have been offered interviews, book club readings, articles etc. It feels it is the perfect example of how social marketing can help word of mouth like this.”

This wasn’t a deliberate strategy though – it was more luck, serendipity, and happenstance. But it’s interesting to note that none of it would have happened if Sara had not been on Twitter, and had there not been a couple of blog posts to tweet about. It’s a presence on social media that creates the conditions for such unexpected possibilities and you never know quite where they might lead you – or how quickly.

Social networking isn’t just about marketing, though – it can also just be purely social (believe it or not).

Sarah says:

“I use Twitter to keep up with other writers and creatives, meet new writers and readers, find good new links. But also because it makes me laugh. I found the UK gardening writers quite quickly and I love them. I have also found a creative hub locally I wasn’t aware of and kept in touch with contacts I might have lost otherwise. Through Twitter I have been asked to write articles and give readings. As I am shy in ‘real world’ it has been great at book parties as I have a ready made group to gravitate to and we all have something to talk about. But professionally I have to say the advantage of using Twitter is getting the attention of writers such as Neil Gaiman and William Gibson who I would never normally cross paths with. Twitter somehow makes people friendlier.”

Here are Sarah Salway’s Top Twitter Tips:

Establish some kind of regular routine, as well as your random tweets. I put up a writing prompt every weekday morning and get really good feedback on this. It helps keep me tweeting when I might have given up.

Enjoy it. If you are always networking and trying to impress it’s boring. I’ve been on virtual coach trips with gardeners, exchanged a day long game of consequences, and numerous jokes that make me laugh out loud still.

Treat the character count as an exercise. It will help focus your narrative elsewhere.

Follow some of your heroes. I’ve done this with writers I admire and, without fail, have been amazed at their amazing self-discipline and passion. It’s inspiring to see it on a day-to-day basis.

Be generous. Share links, support, and knowledge.

Follow me on Twitter @mokibobolink

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