Amazon Releases Cheaper Kindle With On-Screen Ads

Are you willing to put up with ads on your Kindle? Amazon is betting that readers will be willing to trade on-screen Kindle ads in order to save $25. Yesterday, they introduced a $114 Wi-Fi only Kindle with “special offers and sponsored screensavers.” Kindle with Special Offers is available for pre-order now and will begin shipping on May 3.

“We’re working hard to make sure that anyone who wants a Kindle can afford one,” said Jeff Bezos, Founder and CEO. “Kindle with Special Offers is the same #1 bestselling Kindle – and it’s only $114. Kindle is the best deal in consumer electronics anywhere in the world.”

The new Kindle screensavers will contain ads from companies like Buick, Olay, Visa, and Reward Visa Card (Chase). Ads will also appear at the bottom of the home screen, but not in the books’ text.

In addition to the $25 savings, the new Kindle will have special offers like:
$10 for $20 Gift Card
$6 for 6 Audible Books (normally $68)
$1 for an album in the Amazon MP3 Store (choose from over 1 million albums)
$10 for $30 of products in the Amazon Denim Shop or Amazon Swim Shop
Buy one of 30 Kindle bestsellers with your Visa card and get $10 credit

Amazon is also creating a new Kindle app and website called AdMash, which will allow Kindle users to vote on the screensaver they find most attractive. In addition, Amazon says Kindle with Special Offers customers will be able to access “Kindle Screensaver Preferences to indicate whether they like to see more or less screensavers that include elements such as landscapes and scenery, architecture, travel images, photography, and illustrations.”

So is $25 in savings and access to special offers enough to make you willing to put up with ads on your Kindle? If not, how much would they have to discount it for you to consider it?

Follow me on Twitter @kristendaemons

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