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Barnes & Noble Launching New Nook?


It seems that Barnes & Noble is announcing a new ereader next week. Mashable [3] reports that the bookselling chain has invited reporters to an event on Tuesday May 24, the same date referred to in an SEC filing regarding “the launch of a new ereader device.”

The big question is what will set this new ereader apart from the current Nook and Nook Color? The Nook Color just got a big update that made it much more tablet-like, so speculation is that this new ereader will be a lower-budget model designed to compete directly with Amazon’s Kindle. Think small and monochrome. For all we know, it could even be something ad-supported like Amazon’s new Kindle with Special Offers because Barnes & Noble representatives aren’t talking.

While the Nook has so far been very successful for Barnes & Noble, now capturing, according to Janney Capital Markets analyst David Strasser, 28% of the ereader market share, there is still plenty of room for improvement. The Kindle currently has around a 40% market share, down from a high in the sixties.

What would you want to see in a new Nook? Let us know in the comments.